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Bring on the Christmas spirit

So the Christmas decorations started appearing before Halloween this year, and already there’s been conjecture about David Jones’ windows. Studies that I’ve run over the past several years into consumer attitudes to Christmas shopping show that when those decorations go up in the shopping centres, that’s the trigger to start thinking about the hunt for gifts. But shoppers increasingly feel that Christmas retail in Australia is being stripped of its goodwill and togetherness cues, an