Online fashion retailer, Brands Exclusive’s has launched it’s latest brand celebrity campaign, led by reality star and former model, Laurina Fleure who will grace an eight week-long print ad campaign.
The fashion retailer had previously said whole “sales focused campaigns” have yielded “fantastic digital ROI results”, and the company had decided to ‘supplement this with an ATL branding campaign in order to look for longer term brand value and to really get our clear brand idea across to the public.’
According to Alexandra Mills, CEO of Brands Exclusive, Fleure was a natural choice to be the latest famous face of the online retailer’s “Celebrity Shopping, Reality Prices” campaign. “Laurina has impeccable style, and both we and our customers adore her clothing range Pialia so she is the perfect face for Brands Exclusive,” she said.
The campaign launched in June, and also featured reality stars Lana Jeavons-Fellows and Zana Pali and Gianni Romano.
“I loved returning back to my modelling days for this shoot, and I’m all for Brands Exclusive because it offers stylish looks for less,” said Fleure.
“I believe that when you when you wear fine fabrics you carry yourself differently. You hold an attitude of poise and grace, and you exude an air of elegance,” she said.
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