Brands abandoning baby boomers

  Brands and retailers are failing to understand and engage Australia’s baby boomers, according to a national consumer survey. Eight out of 10 baby boomers are unhappy with how they’re represented by brands, according to research by Blaze. Eighty per cent of respondents said they felt the advertising industry assumes all over 50s are of the same mindset. A similar amount of respondents said brands and retailers forget about older Australians when developing new products or servi

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