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Boost Juice launches drive through store

Boost juiceBoost Juice will launch its first drive through outlet in Ballarat, Victoria, on March 31.

The first drive-thru will be located in Sebastopol in Victoria’s regional town of Ballarat, which receives over two million international and domestics tourists.

It’s a first for the fruit-juice chain, which said the venture was spurred by popularity for the concept on social media.

“The popularity among our social following, along with the sheer number of requests we get a day made us realise that we had no other choice but to make the drive-thru concept a reality,” said Janine Allis, founder, Boost.

“When the kids are playing up in the back of the car and you are time poor, we know there is nothing like the convenience of a drive through,” she said.

Allis said in 2014, they made a faux announcement of opening a drive through for April Fools day – with the post garnering 22,000 likes.

“From day one, Boost Juice has been about doing retail differently and making healthy choices easier,” she said.

“A drive-through store truly embodies this, it takes convenience to another level and unlike other drive-thru options, it truly will make it easier for customers to make healthier choices – without even having to get out of their car.”

Boost has also partnered with Cibo Espresso to include coffee within its new drive-thru offer.

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