In a highly digital world where bookshops are dwindling, Perth’s Boffins Bookshop has bucked the trend and expanded its footprint in a new 500sqm tenancy. So what is it doing differently? Inside Retail PREMIUM spoke to co-owner, Bill Liddelow, who said the key to Boffins’ success is having a strong e-commerce strategy to support its bricks and mortar. The website is in a “real time” format, used as an online catalogue, where customers can buy online, but also search for a subject,
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