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Boohoo to grow local presence

Boohoo plans to strengthen its presence in Australia over the next 12 months, with the UK-based pureplay planning to localise its extensive online offering. Around 36 per cent of the online retailer’s sales are from overseas markets, with Australia ranking within the e-commerce giant’s top five markets, alongside the US, Canada, and New Zealand. Boohoo, which targets 16 to 34 year olds, was founded by Mahmud Kamani and Carol Kane in 2006. It now the UK’s second biggest online fashion r