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Blurring the lines between fashion and culture

As Andy Warhol mused, “Someday, all department stores will become museums, and all museums will become department stores.” It seems that “someday” has arrived. As museums increasingly improve their gift shops by learning from established retailers, the reverse is also increasingly true. Uniqlo’s LifeWear interactive exhibition at London’s Somerset House Arts Centre in late 2019 is a recent example of a retailer getting in on the museum space. Museum exhibitions focusing on branded pr