Discount chain, Big W, has taken a fashionable step forward with its e-commerce platform, with the introduction of its womenswear and women’s shoe ranges now available online.

The additional 2000 items, that includes its latest ranges by Peter Morrissey and Wonderbra, are expected to drive more sales across its existing online store, which launched more than three years.

Julie Coates, director of Big W, said the expansion of the retailer’s online offerings was an obvious step, “Our customers are already used to the convenience of multiple shopping options with BIG W including online, in store and by mobile app. Now, we’re giving our customers even more choice by introducing women’s apparel and shoes to our online store.

“We’re giving our customers even more choice by introducing women’s apparel and shoes to our online store,” Coates said.

“What makes our online womenswear collection unique is that customers no longer have to choose between cost or speed – with bigw.com.au they can have low shipping fees and fast delivery times, while enjoying Australia’s lowest prices across the range.

“Our promise to Australians is unbeatable value every day. We’re meeting that pledge with identical prices online and in store combined with delivery charges from as low as $4 and in as little as one to two days.

“Customers can even purchase their clothes online without any delivery charges at all, simply by using Big W’s ‘click & collect’ service, picking up their order from selected stores at a time that fits in with their schedule.”

The addition of womenswear brings Big W’s online offering more than 30,000 items including toys, DVDs, manchester and kitchenware.