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Big spenders hiding in plain sight

We know consumers no longer shop like they used to. Thanks to digital-first competitors like Amazon, retailers can no longer rely on price-slashing tactics, given profit margins are razor thin as it is. As a result, most have adopted an approach that is both profound and interconnected, focusing on establishing a brand connection through new retail touchpoints and expertly curated personalised experiences. To achieve success through this approach, retailers need to be in a position to track indi