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Beyond the gimmick: The AI future of Domino’s

“It’s not a toy” was the message from Domino’s boss Don Meij as he unveiled the pizza retailer’s latest technology initiatives to the retail community last week. It’s hard to blame him, a subsequent question from the audience about whether its new innovations would grab more than just headlines was evidence of a wider perception that there may be more huff than puff in Meij’s arsenal. But if the pizza retailer’s 23.9 per cent EBITDA growth last half wasn’t enough to convince sc