Free Subscription

  • Access 15 free news articles each month


Try one month for $5
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • Exclusive Masterclass access. Part of Retail Week 2021

Beds, bricks and clicks

Meet Sommuto, a new Aussie retailer that’s aiming to shake up mattress retailing using a bricks and clicks model. A new online start-up aims to be the “Uber of mattress retailing” by challenging traditional selling models with a simpler and more affordable option, using a “bricks and clicks” strategy. Called Sommuto, the online start-up offers one single, high quality type of mattress in four different sizes that can be delivered anywhere in Australia, free of charge. Speaking to Insid