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Beds, bricks and clicks

Meet Sommuto, a new Aussie retailer that’s aiming to shake up mattress retailing using a bricks and clicks model. A new online start-up aims to be the “Uber of mattress retailing” by challenging traditional selling models with a simpler and more affordable option, using a “bricks and clicks” strategy. Called Sommuto, the online start-up offers one single, high quality type of mattress in four different sizes that can be delivered anywhere in Australia, free of charge. Speaking to Insid