an interaction pod to display product information. It is also in talks to redesign its branding, including the Beaurepaires logo. In addition to revamping its physical image, the tyre and repair chain intends to overhaul its online offering with addition of  services such as an online booking system. Rob Lewis, VP consumer retail at Beaurepaires, told Inside Retail PREMIUM that Beaurepaires will monitor the results of the concept store this year with a structured and phased rollout to commence from 2015 across the network. “We’re continuing to evolve the format, layout, and colour schemes. We have about 250 stores, so it will be a phased rollout. We’re going to spend the balance of this year and into January finetuning the model to make sure it truly aligns with the market audience,” Lewis said. “Opening new stores is not off the table and is part of our strategic planning for the future, but at this point in time, before we tackle any new stores, we want to get the store format right. “Our primary focus is around the store concept and revisiting existing stores, given that we have such a large footprint.” The consumer findings highlighted a need for more of tech edge, according to Lewis. As a result, Beaurepaires will look to services including an online scheduling system, similar to a click and collect model, for instore fittings, however, Lewis says a time frame has not been put in place as to when the website will go live. “The online space needs to reflect the shopping experience in the store, so we’re realigning our online offer and website to reflect the feedback from customers, making sure the experience is the same both ways,” Lewis said. “What we are focusing on now is building the overall digital strategy because the development of the digital strategy is end to end. We’ve designed the instore experience, we’re now designing the online experience and we need to bring the two together.”