Beating Amazon will be tribal warfare

“Appear weak when you are strong, and strong when you are weak.” “The supreme art of war is to subdue the enemy without fighting.” “If you know the enemy and know yourself, you need not fear the result of a hundred battles.” – The Art of War by Sun Tzu. Amazon’s arrival will certainly mean war for many retailers and opportunity for many others. We have all heard that the Chinese use the same approach to describe the concepts of crisis and opportunity. What they

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