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Beacons on trial

Earlier this year, US pharmacy chain Rite Aid rolled out proximity beacons in each of its over 4500 stores, surpassing Macy’s in the biggest deployment of beacons in a US retail setting to date. It’s a title the pharmacy retailer is unlikely to hold for long. Global shipments of Bluetooth Low Energy (BLE) beacons are expected to exceed 400 million units in 2020, in part due to increasing enterprise and industry demand, but also thanks to strong growth in established markets like retail, acco