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Australia Day: To celebrate or to condemn?

For Australian retailers, brand messaging becomes tricky around January 26th, with multiple campaigns disagreeing vehemently around what the date represents. To some, it signifies the day the First Fleet landed on the shores of what would go on to be called Australia, while to others, it represents the day the country was invaded by an occupying force that went on to kill the rightful Aboriginal land owners. Whether the day is positioned as Invasion Day, Australia Day, Survival Day, or Foundatio

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  • Unlimited access to news,insights and opinions
  • Quarterly and weekely magazines
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