Melbourne-based pureplay Redbubble finished FY14 with an annual growth of 77 per cent year on year. Founded in 2006, Redbubble is a hub for artists and art lovers alike, with more than 250,000 artists from around the world displaying and selling their work. Artists on Redbubble sell their artwork on consumer products ranging from apparel, art, stickers, home decor, and tech accessories, with items printed to order. While Redbubble had a turnover of $59 million in FY14, participating artists also
o raked in more than $20 million.
Co-founder and CEO of Redbubble, Martin Hosking, told Inside Retail PREMIUM the concept was to enable artists to reach new markets.
“As a company we went international very early, within six months of launching.
“The US is our largest market, followed by Europe, and Australia is less than 10 per cent of our sales,” said Hosking.
Redbubble has offices in both Melbourne and San Francisco, employing more than 100 staff.
The next 12 months will see a greater push into the European market, and closer to home Melbourne art lovers will be treated to a series of pop up events, details of which are still under wraps.
“We have a basic expression that ‘we stand for artists’, and that is the core of what we do.
“We saw an opportunity to not only build on our passions and bring art to the everyday, but also provide income to artists through an online marketplace that is all about choice and celebrating creativity,” he said.
Martin Hosking, CEO, Redbubble
