New Zealand products are being stripped off Australian supermarket shelves because of an aggressive Buy Australia campaign, says an organisation promoting NZ goods.

Buy NZ Made executive Scott Wilson says big Australian supermarket chains Coles and Woolworths are “systematically removing New Zealand-produced goods from their house brand labels simply for being non-Australian”.

Mr Wilson says frozen foods, cheese and fresh vegetables are among products affected.

“We have no intention of taking a protectionist stance by suggesting people avoid products that aren’t New Zealand made,” he said.

“Consumers can buy things that aren’t made here if they wish… that’s why it’s disappointing to see the Buy Australia campaign using such aggressive tactics against our products.”

AAP