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ASOS’s comeback: The 4 strategies you need to know

Over the past year, British online fashion and cosmetics group ASOS has struggled to fix some operational teething issues. As the complications drove up costs and impacted sales, investors lost confidence in the one-time disruptor of the e-commerce landscape. The company first displayed troubling signs in late 2018, when it issued two profit warnings within just a few months – the first in October, the second just before Christmas. Data reveals that the  brand’s sell-out rates for October a