Online fashion retailer, Asos, will launch a new app for iOS users, allowing customers to easily peruse new products.

The “new in” daily feed showcases between 2500 and 4500 new items every week, providing users with the ability to swipe and save products.

This foray into software development  comes off the back of immense success for the retailing powerhouse, with its website attracting, on average, 88 million users per month, and its active user base totalling more than 9 million people.

Launching this month, the app will be available free of charge from the App Store.