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Are retailers their own worst enemy? The shop windows say everything

I remember presenting to a national women’s retail group in a major Melbourne shopping centre over 20 years ago and telling them that if they looked around the shopping centre (like I had just done), they would find only two retailers giving prospective customers a “non-price” reason to enter their shop. One was The Body Shop, talking about its commitment to the environment, and the other was a jeweller, offering free cleaning and polishing for life. Every other shop (and there were over 2