Approaching omnichannel via the side door

“All roads indeed lead to Rome, but theirs also is a more mystical destination, some bourne of which no traveller knows the name, some city, they all seem to hint, even more eternal.” – Richard Le Gallienne Are we witnessing the rise and decline of the pureplay online retailer? Is the much discussed revolution in retail ultimately progressing back to what it always was for ‘fit’ retail businesses? Focusing on a full service-led business to consumers engaging the five sen

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