Apple delivers refreshed bricks-and-mortar concept

Source: Apple

Apple is refreshing its Australian store network with a new layout that in support of its focus on delivering more education and inspiration to its customers.

The first of the tech retailer’s new-look stores opened late last month in Westfield Bondi Junction.

Eight of the retailer’s 22 stores will be redesigned in the new style, with upgraded signage and display changes set to encourage hands-on interaction with products.

“These re-imagined stores introduce our latest retail design and provide a new home for Today at Apple, free daily sessions designed to inspire and educate the community,” Apple’s senior director of retail real estate and development Rebecca Cullen told The Age.

“All of Apple’s Australian upgrades will feature a central Forum and video wall, where art and creativity come to life.”

A Today at Apple sessions involving Garageband. Source: Apple.

The store features displays detailing specific use-cases, showing which products work in certain environments – work, home and on the go.

Floor-to-ceiling ‘living walls’ made up of 7000 plants cover two walls of the store, positioned under skylights and watered by a custom irrigation system, according to 9to5mac.

Between the vertical gardens is a video wall capable of mirroring Apple devices, which will be used in Forum workshops to teach customers how to best utilise their Apple products.

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