Another UK retailer targets Australia online

UK-based fashion chain River Island has introduced international shipping from its website to more than 100 countries – including Australia and New Zealand.

River Island dates back to 1948 but went through several name changes before adopting its current branding in 1988. It has 248 stores in the UK and others in Singapore, the Middle East, Turkey, Poland and Ireland.

Retail Week reports the chain hopes it will increase its global customer base across Europe, Central and South America, Asia, Australasia, the Middle East and Russia by offering shipping.

According to its website, standard delivery time for Australasia is five days and costs a flat rate of 10 pounds (A$15.50). Returns are accepted up to 28 days by international post.

The retailer’s website, www.riverisland.com, offers the full range of products – mens, womens, girls and boys wear, along with accessories and jewellery.

Retail Week reports the move to international shipping follows the commencement of a store rollout program in Russia, Poland and the Benelux regions. It has also opened a large store in the new Westfield Stratford centre in London.

“The launch of International shipping is a huge step forward for the River Island brand,” said CEO Ben Lewis.

“We are confident that this step will increase our brand awareness in new markets worldwide and in turn support the current international store network by offering our customers the additional opportunity to shop at River Island online 24 hours a day.”

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