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An Ugly opening

An Auckland-based menswear label has crossed the Tasman Sea, landing on our shores to open its first Australian store in Melbourne CBD. This is the sixth store for the stylish streetwear label, I Love Ugly, worn by the likes of Kanye West, Drake, Jay Z, and A$AP Rocky, and eager Melbournites lined for hours to be first through the door. The men’s lifestyle brand stocks bottoms, tops, shoes, accessories, and cologne and has four stores in New Zealand, three in Auckland, and one in Wellington;