In an Australian airport first, LS Travel Retail Pacific’s new beauty concept, Amuse Beauty Studio, has opened at Sydney Airport’s T2 Departures.

The store design offers passengers a selection of globally recognised luxury beauty brands such as Jo Malone, MAC, Kiehl’s, L’Occitane, YSL, Benefit, and Bobbie Brown, and features a variety of prestige fragrances including Tom Ford and New York’s Bond No. 9, which is exclusively available in Australia by Amuse.

Studio staff will assist with beauty advice, from mini makeovers pre-flight to assistance selecting the perfect present for a loved one upon arrival.

Glyn Williams, GM Sydney Airport, said it saw an opportunity to diversify its retail mix in T2 by providing a strong beauty and cosmetic offering.

“Amuse Beauty Studio is a unique retail opportunity that caters perfectly to the busy T2 passenger travelling domestically,” Williams said.

“Our customers can now experience the latest must have beauty products in a convenient one stop shop and we’re looking forward to a successful partnership with LS Travel Retail Pacific as we create a world class airport experience for passengers, visitors and staff.”

Ivo Favotto, LS Travel Retail Pacific executive GM said, we are delighted to announce the new concept store at Sydney Airport’s T2 as we continue to identify bespoke retail opportunities where we can enhance the customer’s travelling experience.

“Amuse Beauty Studio is the first of its kind in Australia and where better than to launch the first store than at T2 – the busiest domestic terminal in the country.”

The arrival of Amuse Beauty Studio, which aims to “make beauty personal”, forms part of the refreshed T2 Domestic terminal, designed to create new and unique retail opportunities. The T2 refresh will provide customers with added choice and value, enhancing the overall airport experience.