US tech giant, Amazon, says it’s returned to profit in 2013 on a strong jump in revenue, as it expanded offerings for Kindle tablets and its original television programming.

Profit in the fourth quarter rose to $US239 million ($A272.89 million), bringing annual net income to $US274 million after a loss of $US39 million in 2012.

Revenues rose 20 per cent in the final three months of the year to $US25.59 billion and were up 22 per cent at $US74.4 billion for the year.

Amazon’s gains come for a year it boosted its offerings for its “Prime Instant Video” streaming service and launched through its Amazon Studios the original series “Alpha House” and “Betas,” ramping up its challenge to services like Netflix.

Amazon also revamped its line of Kindle tablets believed to hold a significant share of the global market, even though Amazon itself releases no sales data.

“It’s a good time to be an Amazon customer. You can now read your Kindle gate-to-gate, get instant on-device tech support via our revolutionary Mayday button and have packages delivered to your door even on Sundays,” said founder and chief executive Jeff Bezos.

Bezos was referring to new US aviation rules that allow mobile device use on flights, and the new tech support button on Kindle devices.

Last year, Amazon announced a partnership with the US Postal Service allowing packages to get Sunday delivery.

Amazon shares slumped 7.6 per cent in after-hours trade on Thursday on the earnings news.

“Wall Street has not penalised the company for operating on extremely low margins or negative margins, but at some point, this should be an issue. That point may be now,” said Jon Ogg at 24/7 Wall Street.

“Its margins have been allowed to operate at close to zero for long enough. Maybe investors are finally deciding that a company that takes over retail segments and crushes brick and mortar rivals needs to do so with clear profitability rather than at a non-profit status.”

AFP