Amazon redefines decentralised distribution

Amazon’s move to buy US retailer Whole Foods last Friday, which sent brick n’ mortar retail shares into freefall, demonstrates their new approach to fulfilment. Decentralisation. Such a strategy will not just enable them to get a foothold in the physical retail sector, but also facilitate speedy delivery to customers’ homes. While incumbent retailers should be worried, there may be a fix. Amazonian barriers A constant criticism of Amazons’ projected penetration and growth has been di

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