Aldi, Bunnings named Australia’s most trusted brands

Discount supermarket chain Aldi and home improvement retailer Bunnings have been named Australia’s most trusted brands, according to a new survey.

The two retailers came first and second in Roy Morgan’s recent Net Trust Score survey, which ranks the country’s 10 most trusted brands.

The survey, conducted in July this year, is the fifth time in the past 10 months that Roy Morgan has asked Australian consumers to name the brands they trust the most and least.

Aldi, Bunnings and Qantas have remained in the top five most trusted brands across all surveys since October 2017.

Qantas ranked third in the latest survey, rising one spot since the previous survey in April.

According to Roy Morgan, Bendigo Bank is the only bank brand to defy the fallout from the Financial Services Royal Commission.

“It has, despite the Royal Commission and the high levels of distrust in the banking sector, remained in the top 10 brands with a positive Net Trust Score across the five surveys to date,” the firm stated.

On the flipside, while the big-four banks remain in the top ten most distrusted list, partly due to revelations of wrongdoing in the Royal Commission, AMP has moved from nowhere in the benchmark survey to feature prominently in the two most recent surveys of Australian brands with a negative NTS.

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