Alceon and The Lego Group announced it will open a new certified Lego store in the Hunter Region, Charlestown Square, NSW in the coming months.
The new 180sqm store will include a wide selection of Lego sets, including regular limited editions, activities and events only available in-store.
According to the Alceon Group, the new store will be a multi-sensory, interactive retail destination with eye-catching features such as the signature Pick A Brick Wall, hands-on play opportunities and larger-than-life brick models.
The new store will also feature a variety of interactive play and event experiences, including a ‘digital box’ which scans almost any Lego boxed set to come to life in 3D and hand-crafted elements, including large brick mosaics which pay tribute to local icons.
Richard Facioni, Alceon Group executive director, said in their new AG Lego certified store, builders of all ages will be inspired by the “unique in-store features and endless creative opportunities, with millions of Lego bricks in the new store at any given time.”
“Regardless of your age, there’s something inside to be excited about,” Facioni said.
In February last year, Alceon and the Lego Group penned an agreement, with Alceon acquiring rights to open new Lego certified stores across Australia and New Zealand.
Over the last year, the Alceon Group and Lego have opened six new AG Lego certified stores across Australia and New Zealand.
The new store’s grand opening date will be announced over the coming weeks.