Airport retail – can brands capture customers when their minds are somewhere else?

I am fortunate enough to have a life and work that affords me the opportunity to travel, but unfortunately, it does mean that I spend a lot of time in airports. Whether in Sydney, Bangkok or Tokyo, airports are strange places. Mostly, they are big artificially lit boxes with forgettable interiors filled with people from somewhere else, on their way to someplace else. According to the Economist (which I picked up in one such airport), the “golden hour” refers to the period between when passen

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