ADVERTORIAL: POCO Australia coming to Blacktown

A major new retail presence is coming to Blacktown that will change the face of the Australian furniture and homewares market.

POCO Australia, is owned by the global furniture and home decoration company, Steinhoff International, and will open its doors in Q1 2013, bringing its unique one-stop home solution superstore to the Blacktown Mega Centre in Blacktown Rd, Blacktown.

The POCO brand fills a gap in the market, complementing Steinhoff’s other Australian furniture lines of Freedom Furniture, Snooze and Bay Leather Republic.

A new approach to low cost homewares With an enormous range of products and extremely low prices, POCO is aimed at budget-conscious shoppers, although the quality and distinctive European styling will appeal to a wide range of consumers.

POCO Australia’s MD, Greg Benstead, said Australians are yet to experience a furniture and homewares store like POCO.

“We sell everything you need to turn your house into a home. Not only will our prices be substantially lower than anything else on the market in Australia, but we guarantee to have available stock of every product on display,” he said.

“That means you can browse through our 6,000sqm super home market, choose your products and have them immediately loaded into your vehicle in our Collection Dock. There’s no dragging large boxes off shelves or having to wait weeks for back-orders – you can buy it and take it home that day.”

POCO offers a complete solution for the home, encompassing the full range of furniture, bedding, kitchens and storage solutions right through to whitegoods, small appliances, manchester and linen, crockery, homewares, prints and decorative items, curtains, blinds and even exercise equipment.

A comprehensive DIY section also stocks a wide variety of floor coverings, light fittings, paint, wallpaper and electricals. In the centre of the store, a German-style café will offer $1 a cup barista coffee and a range of popular snacks.

Quality products at the cheapest price Benstead said POCO Australia will source its furniture from a mix of local suppliers and Steinhoff’s extensive manufacturing and sourcing facilities throughout Europe and Asia.

“The combination of a strong Australian dollar and our parent company’s collective buying power means we can offer our customers fantastic value for money. You’ve never seen prices this good, and not just on some products, but on everything,” he said.

POCO sells its furniture in easy-to-assemble flat packs and offers its customers an innovative solution to the age-old problem of getting the products home.

“If you buy an item of furniture that won’t fit in your car, we’ll swap you the keys to one of our vehicles and let you drive your products home in that. You simply return the vehicle when you’re done and we give back your car keys,” he explained.

 Local jobs available In preparation for its grand opening in early 2013, POCO Australia is about to start recruiting up to 70 people, ideally from the Blacktown region, for roles in customer service, administration, warehouse and point of sale.

“In Germany, where POCO is one of the biggest players in the discount furniture market, we have a strong tradition of supporting and growing our local community, and we plan to continue that approach here in Australia by hiring locally. We’re looking for people with a great work ethic and values who will fit into our culture. POCO provides all the training required so previous experience is not essential – we’re more interested in them having the right attitude.” Benstead said the company will be headquartered at the Blacktown store and will play an active role in the local community.

“In addition to providing jobs, we’ll be looking for opportunities to support the local community by contributing to charities and assisting with community events. In the past, the company has provided furniture to child care facilities, sponsored read-a-thons and supported football tournaments, so expect to see POCO investing in Sydney’s West.”

POCO will also operate a free Loyalty program that offers customers regular discounts on products as well as inviting them to take advantage of up-coming specials before they are advertised.

“Our loyalty program will also give back to customers with tickets to local movies, discount vouchers for attractions in Sydney’s west and more,” he said. Over the next five years, POCO Australia plans to open up to 30 stores around the country, including another four super home markets in Sydney.

“We believe the time is right for a company like POCO to provide a cost-effective alternative for quality furniture and homewares, and we have aggressive growth plans for the Australian market.

Times might be tough for many, but at POCO, your dollar will go a whole lot further,” he said.



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