Shopping search engine, Lasoo, will launch its first major TV advertising campaign this month to coincide with the mid-year toy sale season.

The campaign will run in conjunction with a national radio campaign on Austereo’s 2Day FM Network.

The TV campaign “Life’s Little Victories”, was developed following consumer research around shoppers’ most rewarding moments, particularly when shopping instore.

This campaign highlights how Lasoo.com.au helps shoppers discover deals in their local area, track down elusive items, or find the right price on a huge range of goods. 

Paul Marshall, Lasoo CEO said Lasoo helps shoppers find the things they want and enjoy their shopping experience more.

“It’s a simple formula, but one we know is very valuable for consumers,” said Marshall.

The campaign also promotes Lasoo’s device agnostic mobile apps, available on iPhone, Android, Windows Phones and the Apple iPad.

“We are seeing a significant increase in the use of mobile devices to research products and locations. In June, the Lasoo mobile App featured in the Top 5 Apps within the lifestyle section in the iTunes Store,” Marshall said.