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Big data debunked


grid, data, money, dollarThe Australian Centre for Retail Studies’ (ACRS) annual Retail Thought Leadership breakfast will focus on big data and how retailers can access its potential.

Now in its sixth year, ACRS’ Retail Thought Leadership (RTL) project is an annual research study to generate new knowledge on key issues impacting the retail industry.

Through an Australia-wide CEO survey in late 2013, big data was identified as a pertinent issue facing retailers. For retail brands today, some of the most substantial transformations are occurring with real time data analytics – the ability to monitor customer behaviour across channels and combine this insight with other customer information to develop individually-tailored messages that get to the heart of customers.

The RTL has identified how small to large retailers view big data, the scope of big data, big data marketing applications, challenges and lessons learned, as well as opportunities to use available data sources to develop more intelligent marketing communications.

To be held in July, the RTL breakfast series will detail the research study findings with presentations from guest presenters, including Bernie Brookes, CEO of Myer; Harvey Lee, partner, The Data Poetry Group; Ian Wong, partner, retail industry lead at IBM; and Dr Sean Sands, ACRS research director.

The events will be held in in Sydney on July 7; Melbourne, July 10; breakfast seminars (July 14), Brisbane, July 15, and Auckland, July 22 . Tickets are $99 and include light breakfast options.

To register, or for more information, click here.

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