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Why retailers like Showpo are investing in customer service

There is a considerable disconnect between the way businesses and consumers view the customer journey, according to a global survey of over 5000 business leaders and consumers conducted by US-based software firm, LogMeIn. The company published the results of the survey last week, revealing that one third of consumers were not impressed with their customer journey, citing an average or poor experience. Eighty-three per cent of consumers said they had at least one issue while interacting with a br