A grand retail romance

A simple question – can you name the two or three brands you truly love? Are you sure you really love them, or do you simply like them? And what’s the difference between ‘loving’ and ‘liking’ a brand? Brands we really like deliver relevance and reliability. They’re always there when we need them and we know that they will hardly ever let us down. They simply work well. In some cases, they work brilliantly. But just working well doesn’t guarantee love. In the past five years I

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