7 ways to improve your store

1. Evaluate your top three product categories and assess whether the space they occupy is proportionate to their contribution to profit. (There are sometime practical/physical reasons why this may not be so – but consider your answer rationally, don’t merely accept historic circumstances.) 2. Take one category at a time and write down all the price points in that category. If there are more than five different price points, homogenise the price points. Customers can’t discriminate between

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