7-Eleven will look to rescue 70 million take away cups from landfill by installing recycling stations in its stores.

The convenience chain has partnered with Simply Cups to place technology that can separate plastic lining from its paper based single-use cups for recycling in store.

There are now 200 machines operational in stores across the country, with further expansion signalled following a successful trial period.

7-Eleven CEO Angus McKay said his hope is that a cup can be recycled for each one of the 70-million disposable cups the business hands out with its products each year.

“As Australia’s second largest takeaway coffee destination we have a responsibility to take the lead and find a solution to save cups from going to landfill,” said McKay.

“We’re thrilled to be partnering with Simply Cups to kick start the cup recycling revolution across Australia.

“Our goal is to change the way people think about recycling and encourage other organisations and community members to get on board and install a Simply Cups bin in their workplace, park or school, and make a difference to future generations,” he continued.

The Simply Cups bins are being installed in NSW, Victoria Queensland and Western Australia, and will recycle everything from take-away coffee cups to Slurpee paperboard cups.

Simply Cups, an initiative of environmental advocacy firm Closed Loop, said that more than one billion disposable cups end up in landfill every year.

“Takeaway cups are lined with polyethylene which prevents liquids from seeping through the cup, but also prevents the cups being recycled through normal paper recycling facilities,” founder Rob Pascoe said.

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