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7-Eleven launches home delivery service

Convenience chain 7-Eleven Australia has launched a delivery service in Melbourne, with plans to extend this interstate in coming months.

The initiative harnesses the capabilities of the 7-Eleven Group’s 2018 acquisition, Tipple.

CEO Angus McKay said it took about two weeks to develop and implement the new essential goods delivery service.

“The 7-Eleven Group acquired a majority stake in Tipple in 2018, as part of our investment in on-demand ‘last-mile’ delivery and technological capability. By working with their network of delivery drivers, we’re able to provide consumers with more options to get the things they need while minimising how often they need to leave their house.

“We are rolling this out in Melbourne for most suburbs and will look at other states in the coming months,” he said.

“This new service is ideal for people who are unable to get out to get basic essentials or ready to eat foods and need delivery within a shorter time frame. In some suburbs there are within the hour delivery options, but for most suburbs, customers can order for next day delivery.”

The new service from the Australian owned and operated convenience chain provides a contactless  shopping process for consumers who can log on online, enter their address and place their order.

Delivery initially is being operated out of selected Melbourne stores, mostly franchised outlets, to test the technology and logistics. The delivery cost is $7.95.

The sales go through the store that fulfils the order, with the same profit share arrangement as an over the counter transaction.

While the delivery service ramps up for stay-at-home consumers, the 700 + stores remain open for essential workers and other shoppers seeking fuel, food and other staples.

“Our stores are open around the clock and part of the suburbs in which we live. Our store teams are working incredibly hard on increased cleaning routines and helping customers with the new social distancing requirements in-stores,” McKay said.

This story originally appeared on sister site Inside Franchise Business.

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