30 practical tips for e-commerce success

If you want to do e-commerce, my first piece of advice is to not do it, unless you have resolved a clear, unique value proposition. Just like in the real world, a retail business stands and falls by its proposition. The worst possible reason to take on this channel is because everyone else is doing it. But if you are going to do it, address this list of key success factors: A: Be findable SEO & search Build a database PPC optimisation Remarketing Social Media B : Be shoppable Accessibility C

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