New Australian entrant, H&M, will stock a exclusive designer collaboration with Alexander Wang.

The collaboration was announced via a dance party in California as part of the Coachella Valley Music & Arts Festival, disguised as a H&M after Party.

As guests arrived at the location, LED lights and lasers projecting the Alexander Wang x H&M collaboration logo revealed the full scope of the event, and served as the informal announcement of H&M’s annual designer collaboration. Earlier in the night, news spread through the brands’ social media channels.

H&M’s first designer collaborations took place in 2004 with Karl Lagerfeld. The brand’s 12th design collaboration will mark the very first time an American designer will work with the Swedish brand.

The Alexander Wang x H&M collection will be available in select stores and online from November 6,  and features clothing and accessories for both men and women. In addition to clothing, the collection provides a new take on lifestyle products beyond just fashion.

“I am honored to be a part of H&M’s designer collaborations. The work with the team is an exciting, fun process. They are very open to pushing boundaries and to setting a platform for creativity. This will be a great way for a wider audience to experience elements of the Alexander Wang brand and lifestyle,” said Alexander Wang.