21st century clicks and mortar

Nothing can beat the physical experience of bricks and mortar retail. And nothing can match the digital efficiency of clicking (or touching) on a screen to research and buy. It’s now clearer than ever that 21st century retail must be about blending the two: a “clicks and mortar” collaboration, to quote Sabrina Lin, VP marketing, Cisco Systems. Lin spoke to the Westfield World Retail Study Tour Group in Shanghai last week, and her words stuck with me as our group of 40 set out on a five-cit

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$5 +GST for the first 30 days. (Auto renews at $28+GST per month.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
MOST POPULAR

IR Pro - annual

$312 +GST per year. (Auto renews annually.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now