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100 Squared’s new look


100Sqm_Picks_LowRes-6829100 Squared has launched a new site at Melbourne Central, featuring a new fitout  concept.

100 Squared first launched in October 2010 at Westfield Sydney to provide a platform for emerging designers t to showcase and sell their products.

Designers are sourced from markets, garages, and runways.

Justin Levy, founder or 100 Squared, said the goal of the new design was to create a more contemporary and edgier space.

“With only 10 weeks for concept development and build it was a tight schedule. The roof structure took over 4000 nuts and bolts to keep it together, but we are overwhelmingly happy with the result.”

Inspiration was drawn from the 100 Squared brand name and the notion of deconstructing traditional retail.

The space currently houses local Melbourne fashion talent including Amelia & Stone, Grandpa Funk, Kitsch Place by Fab, Miss Brown Vintage Clothing, Numi, Roseline Boutique, and Sleep Couture.

100 Squared has four Australian locations, at Westfield Sydney, Westfield Bondi Junction, Westfield Warringah Mall, and Melbourne Central, and works with more than 30 designers. The 100 Squared launch will be at Westfield Miranda in November.

The first international location opened at Westfield London in April.

A new website has also launched this month with a focus on the people and stories that make up the brands on show. Part of the new site is a case study section highlighting the stories of the designers and how 100 Squared has helped them to succeed in growing their businesses.





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