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How to innovate like a boss

There’s a reason most retail CEOs mention the word “innovation” in presentations and interviews. As Alibaba’s Jack Ma said in 2015: “Never ever compete on prices, instead compete on services and innovation.”  And Amazon’s Jeff Bezos in 2008: “My view is there’s no bad time to innovate. You should be doing it when times are good and when times are tough – and you want to be doing it around things that your customers care about.” Unlike other industry buzzwords, such as