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Footwear stores: Stepping it up

Hush Puppies Charlene Perera, general manager Hush Puppies has undergone a transformation in Australia in the last few years. Can you tell me about that? The Hush Puppies transformation started about four years ago with a rebuild of the internal culture and getting back to the core values of the brand. We are a brand with a rich, 61-year-old history but we had gotten old with our customers and weren’t relevant in the market. The Hush Puppies brand is all about optimism, comfort, colour and cla