Free Subscription

  • Access 15 free news articles each month


Try one month for $5
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • Exclusive Masterclass access. Part of Retail Week 2021

Why Melbourne’s Klovia is offering couture bridal for rent

Melbourne couture bridal brand Klovia has launched its own rental platform. Image: Supplied
Australian couture bridal and ready-to-wear brand Klovia is the latest designer fashion label to launch a rental service, as consumers rethink the way they buy and wear clothes. Founded by Australian designer Sylvia Ktori and her business partner Kony Diaman in 2018, Klovia offers bespoke gowns, ethically crafted in its Melbourne atelier, alongside a carefully considered edit of international, designer labels.  As the business grew over the years, Ktori started to question the logic of spending