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Why Melbourne’s Big W blackout wasn’t enough to stifle turnaround

Big W storefront
While it was lights out at 22 Big W stores across Melbourne in the first quarter of FY21, it didn’t stop the discount retailer lifting total sales by 20.4 per cent to $1.15 billion. Yesterday, Woolworths Group reported that Big W’s comparable sales were up 22.3 per cent, or 28.5 per cent when excluding the closed Melbourne stores, driven by an increase in items per basket. Leisure, toys and hard and soft home furnishings were the standout performers, but sales growth was strong across all ma