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Why Arc’teryx is taking a ‘less is more’ approach to product mix

Premium outdoor brand Arc’teryx has always been obsessed with product design. It describes the Arc’One design centre at its headquarters in Vancouver, Canada, as an engineering lab, and employees regularly test prototypes in the rugged conditions of the nearby Coast Mountains.  It can take years to refine the minimalist look and technical performance of a new product, and as a result, many of its jackets and pants cost upwards of $500. Now it’s seeking to add a third element to the de