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7-Eleven collabs with Snoopy in new outlet
Nike unveils Rise concept store
Sports giant Nike has unveiled its new Nike Rise store concept in Guangzhou, fusing digital with bricks-and-mortar, with the help of its new app, Nike Experiences.
“Whether Members are connecting through the Nike App or joining in-store, they’re invited to experience a digitally-enabled journey at this Nike Rise door that links them to the energy and activity of the city, and unites communities across Guangzhou through the power of sport,” said Cathy Sparks, vice president and general manager of global Nike direct stores and service.
The store also features a Nike By You personalisation bar where shoppers can customise their products and the Nike Fit experience, where customers can get their feet scanned to find the best fit for any footwear. Preferred sizes can then be saved in Nike Member profiles to shop on or offline.
Nike Rise opened in July in China and it will expand globally in 2021.
7-Eleven collabs with Coca-Cola, Snoopy
FMCG giants 7-Eleven and Coca-Cola have rolled out a new experiential store at the House of Eden in Singapore, where customers can relax and entertain themselves. Spread across two storeys, it features a large Coca-Cola Splash Tree display, a staircase tunnel with LED lighting, two claw machines and a seated area decked in signature red-and-white beanbags. Influencers and shoppers alike can also have their photos taken at several Instagrammable backdrops with the brands’ logos.
Meanwhile, 7-Eleven also launched four Snoopy concept stores in Hong Kong and Macau to celebrate the iconic cartoon character’s 70th birthday in September. Each part of the stores were given a Snoopy-themed makeover, including the shopfront, signage, store fixtures, walls and ceilings. 7-Eleven also collaborated with Peanuts and Japanese brand Niko to release eight bags featuring the iconic cartoon characters.
Swarovski unveils Crystal Studio concept store in Kuala Lumpur
Jewellery giant Swarovski opened its first Crystal Studio concept store in Southeast Asia, following on from its international success in Milan, Tokyo, Paris and London. Located in Mid Valley Megamall in Kuala Lumpur, the store offers customers a more intimate and personalised experience, where they can touch and feel products without the barrier of glass windows. Inside, shoppers can interact with digital touchpoints, including shop window screens and in-store tablets. At the heart of the store is the Crystal Bar station, where customers are encouraged to try on product using the variable lighting settings at the mirrors.
Armani Box turns store into a movie experiential pop-up shop
Luxury brand Armani opened its Armani Box On Air pop-up store at Hainan’s Sanya International Duty Free shopping complex in September. Inside, customers were invited to become ‘movie directors’, where they could act and film their own scene inside the ‘studio’ while wearing the brand’s beauty products. Customers could choose from four different screenplays to participate in: ‘Live Your Passion’, ‘Capture Your Glow’, ‘Escape to Nature’ and ‘Live Your Own Scenario’.
Other immersive experiences included virtual makeup application, skincare consultations, an augmented reality zone and a customised voice concierge.
Hong Kong welcomes Asia’s first CBD cafe, Found
Launched in July by Australian cannabidiol supplier Altum, the chic space may look like a regular cafe in the hipster neighbourhood of Sheung Wan in Hong Kong, but it actually aims to educate and support customers who want to find out more about cannabidiol (CBD) products.
“We realised that there was a need for a physical space because there’s so much stigma attached to cannabis. Our customers need to talk to somebody in person to feel more comfortable about the substance,” explained Altum co-founder Fiachra Mullen.
“So that’s why we started Found, it’s a place for people to discover or rediscover the benefits of cannabinoids and ask questions in a safe space without judgment.”
