Accent Group is continuing its drive to bring activewear brand Stylerunner to physical retail across Australia, with its second bricks-and-mortar store launching on Thursday in Queensland’s Robina Town Centre.

The brand’s first store launched in Armadale, Victoria after trading for eight years as a pureplay online retailer. Stylerunner was picked up by Accent Group after falling into voluntary administration in late 2019.

“After seeing the overwhelming response from the community in Armadale last October, we are extremely excited to welcome Queenslanders to our first centre store at Robina Town Centre,” Stylerunner general manager Ryan Edelmuth said.

“We know Gold Coast locals love their activewear and sneakers, and we look forward to sharing the best there is.”

Robina Town Centre general manager Kathleen Hart said the centre is delighted to welcome Stylerunner into its doors, and will be holding a launch day event with a local DJ and complementary beverages.

Stylerunner’s Armadale store was created with new retail trends in mind, focusing on personalisation and experience above all else, with all staff doubling as stylists.

“Because the category for premium, beautiful, limited-edition women’s activewear is not well served, we wanted to do that first and foremost,” Styleunner founder and brand director Julie Stevanja explained to Inside Retail.

“We’re filling a gap in the market to be able to try on and purchase in bricks-and-mortar stores.”

And while the brand has aspirations of launching more stores, Stevanja wants to keep the number to a minimum to keep the business “reasonably exclusive”.