Free Subscription

  • Access 15 free news articles each month

Professional

Try one month for $7
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • 10% discount on events
×

Aussie skincare brand brings its A-game to China

After 25 years of success in Australia, skincare brand Alpha-H is now targeting the digitally-savvy Chinese consumer, as it charts a path of international expansion across the region this year.  “The decision [to enter China] was driven by three factors – scale, growth and e-commerce sophistication. China is one of the largest and fastest growing skincare markets globally, with a diverse range of consumers who are increasingly brand and digital savvy,” CEO Myles Anceschi told Inside R